Published on June 13, 2025 | By Precious Metals Exchange

Platinum and Palladium - The Overlooked Assets

Gold and silver are the main stars of the precious metals market. However, don’t overlook platinum and palladium when you look at precious metals. They are not common, and are needed in industry. These metals help guard your savings and can give you nice profits. Even so, most investors do not pay attention to them.

Let’s review why platinum and palladium are significant assets that are underrated by many. You may end up changing the way you make investments.

Platinum and Palladium: An Overview

Platinum and palladium are both part of the platinum group metals (PGMs). These metals are found in only a few countries like South Africa, Russia, and Canada.

They are not just pretty metals. They’re used heavily in industries—especially in car manufacturing, electronics, and medicine. This gives them both investment and industrial value.

Why Investors Often Overlook Them

Gold and silver are popular. They’ve been used for centuries to store wealth. Most people know them. They’re easy to buy and sell. That’s why they dominate headlines.

Platinum and palladium, on the other hand, are less well-known. They aren’t as available in coins or bars. Their prices also tend to be more volatile. This scares off casual investors.

But those who take the time to understand them often find great opportunities.

Platinum

Platinum is rarer than gold. It’s also heavier and more durable. Yet, in recent years, it has been cheaper than gold. This wasn’t always the case. In the early 2000s, platinum traded well above gold.

So, what happened?

Demand dropped in some industries, especially in diesel vehicles, where platinum was widely used. New emission rules, electric vehicle growth, and shifting auto trends hurt platinum demand.

But change is coming.

Green energy and hydrogen fuel cells need platinum. It’s crucial for clean energy tech. This could increase demand again and push prices up. As investors realize its role in the future economy, prices may climb fast.

Palladium

Palladium is even rarer than platinum. It’s mostly used in catalytic converters for gasoline engines. With stricter emission standards worldwide, demand has exploded. This drove prices to record highs a few years ago, surpassing the gold price at the time.

Car makers can't switch away from palladium quickly. So, the demand remains strong. Supply, however, is tight. Most palladium comes from Russia and South Africa. Political tensions and labor issues often affect output. This can often create scarcity and price spikes.

Platinum vs Palladium – Which is Better?

Both metals are valuable. But their roles differ.

Platinum:

More affordable right now.
Ideal for potential long-term gains.
Plays a big role in clean energy.
More stable in supply.

Palladium:

Higher current price.
Demand is strong due to emission controls.
Great for potential short-term or medium-term profits.
Supply is riskier and can swing prices.

If you're thinking long-term, platinum might offer more value. For quicker gains, palladium could be the choice. Smart investors consider holding both.

Benefits of Investing in Platinum and Palladium

Diversification: Not just gold and silver. These metals offer more options.
Scarcity: Very limited global supply.
Industrial Demand: Used in tech, auto, and green energy.
Potential Growth: Especially for platinum.
Hedge Against Inflation: Like other precious metals.

You can own them as coins, bars, or part of your retirement portfolio (through a Precious Metals IRA).

Current Market Status

As of now, platinum is trading at approximately $955.90 per ounce, and palladium is priced around $1,012.50 per ounce. In contrast, gold has surged past $3,309.40 per ounce. This wide price gap highlights how undervalued platinum and palladium currently are, especially given their rarity and industrial demand.

For investors, this presents a strategic opportunity to enter the precious metals market at a lower cost. You're still buying real, tangible assets — just at a fraction of gold's cost. As inflation continues to affect global economies and traditional markets remain volatile, platinum and palladium provide a solid hedge and diversification tool.

Their price point makes them more accessible and potentially more rewarding in the long term, especially if demand rises. This favorable market environment could signal a prime entry point for savvy investors.

Conclusion

Platinum and palladium are hidden gems in the world of investing. They are rare, useful, and full of potential. While others focus only on gold and silver, you can get ahead by diversifying now. These metals can protect your wealth and power your portfolio into the future. It’s time to think beyond the obvious.

Ready to Invest in Platinum or Palladium? Don’t miss out on the next big opportunity in precious metals. Visit Presidential Metals today. We offer secure, trusted options in platinum, palladium, gold, and silver. Start building a stronger, more diversified portfolio now—before prices move.